Sports book futures bets are an increasing popular and potentially profitable way to wager on the outcome of a full season. There’s a few common mistakes that novice players make that can be easily avoided by paying attention to the following:

You gotta shop around: More specifically, you have to ‘shop points’ just as you would with a straight bet. This is crucial in all forms of sports betting but particularly key with futures wagers. There are often greater variances in the prices from book to book on future plays than any other type of wagering proposition. The reason for this is simple–most books are less concern with what the ‘other guys’ are doing as they are with keeping their own position ‘in balance’. All in all, the sports betting marketplace just doesn’t react as quickly to changing futures prices as it does to individual game lines.

Don’t try to pick the winner in a competitive marketplace: This may sound sort of counter intuitive since the general idea of betting on futures is to determine the actual winner but it’s really not. Like everything else, its essential to always be mindful of the value you’re getting. In a futures market with several legitimate contenders at the top the price offered is seldom high enough to properly compensate for the risk you’re assuming. Here’s an example: in a hypothetical NCAA hoops tournament Duke is +200 to win the national championship. They’ve certainly got a shot, but at a payback of only 2/1 its hard to justify a wager at this point with the potential for so many interceding events that can make a championship more problematic. Such events as injuries, a tough tournament draw or even just going into a slump at the wrong time can happen to any team but when you bet a higher priced team–a ‘dark horse mid major at 15/1 for example–you’re getting “compensation” for assuming the “risks” of betting on a proposition with so many unknown variables.

In mathematical terms, we’re simply not being offered odds on a favorite that offer a good value in comparison with the ‘true odds’ of the event occurring. Let’s say we bet Duke at +200 to win the NCAA tournament. If we could magically play the NCAA tournament over 100 times, would Duke come out on top more than 33 times? If not, they’re a poor value at the price. At a higher price, I might be interested but at +200 the value is simply not there.

In a less competitive field, there can be instances where even a big favorite is a good value. For example, lets say a book was to take action on a bikini contest between a Victoria’s Secret supermodel and three members of the Pittsburgh Penguins. The model would essentially be a 100% probability to win the contest, meaning that even a high chalk price would be a good value. Risking a lot of money to win a little is a tough thing to justify, however, even if the math makes sense.

Don’t try to make a huge profit with little risk: Sports betting provides few opportunities to make a ‘big killing’. It may happen occasionally, but even the big payouts when it occurs doesn’t make chasing big longshots a good value. If you’re serious about sports betting it is crucial to maintain your focus on the underlying numbers and look for value at all times. If you want to take a longshot at a huge jackpot, play the lottery but don’t try to do it at a sportsbook.

Simply stated, the concept of value works the same at the bottom of the wagering ladder as it does at the top. Even if you’re betting a big underdog at a huge price make sure that it accurately reflects the ‘true odds’ of the event occurring.

Don’t bet one-sided futures or propositions: Though many of these are not futures per se, a lot of sportsbooks offer silly propositions on nonsport events as a way to get publicity, or just to be funny. Its important to make a distinction between this type of silly bet and more realistic nonsport propositions which frequently present good wagering value. Im talking the really outlandish stuff here. Not too long ago, a sportsbook posted a line on Martians landing on earth and painting the White House red by the end of the year. The “YES” was +2500 or thereabouts, which is far from reflective of the “true odds” of this unlikely event. Even if you’re the type that collects classic Art Bell shows on tape and believes in UFOs you wouldn’t place the probability of this happening at more than a fraction of a percent. The book only offered the “YES” side of the proposition, meaning that you couldn’t lay even a huge price on the more likely outcome. Another book had a futures offering for what would happen first with Ashton Kutcher, Demi Moore and Bruce Willis. All of the options were very unlikely–Ashton and Bruce fighting on PPV and my favorite–and the longest odds–Ashton, Bruce and Demi hopping in bed together and releasing a porno video documenting the event. You’d receive a sizable payback if any of the events ever transpired, but I’m not exactly sure how to compute the “true odds” on “when pigs fly.

Ross Everett is a widely published freelance sports writer and noted authority on sports betting odds comparison. He writing has appeared on a variety of sports sites including sports news and betting odds portal sites. He lives in Las Vegas with three Jack Russell Terriers and an emu. He is currently working on an autobiography of former interior secretary James Watt.