One of the most fashionable brands in the world, renowned for its high quality and stylish timepieces is DKNY thanks to their designs becoming a benchmark in the industry. The brand is the perfect for the fashion conscious as each design makes a bold fashion statement. The company originally set out to create exclusive designs that targeted the high end market but Donna Karan realised that many younger women couldn’t afford the range and so created DKNY.

The fashion label was started in 1984 after Donna Karan left Anne Klein to set up her own label, aimed at creating high end fashion designs that she could enjoy wearing herself. However not everyone could afford her range and Donna Karan decided that she wanted to target younger women who had smaller budgets but still wanted to buy high quality clothing. The DKNY brand serviced exactly this purpose and created unique and fashionable designs that were available at much lower prices.

Some of the designs produced by Donna Karan were some of the most groundbreaking in the fashion industry at the time and the company grew very quickly because of this. In 1996 the company experienced over $510 million sales and the DKNY brand grew into new ranges such as cosmetics jewellery and their now famous watches.

The company designs a range of watches for both men and women that feature many new and chic designs from bold fashion statements to much more refined and elegant. Each watch produced by DKNY is designed to make a statement and is made with the highest quality material, one of the reasons a 2 year guarantee is included.

For the fashion conscious choosing a watch isn’t just about choosing a practical and functioning time piece, it is about making a bold fashion statement. Making an impression to others is all about the way we dress and our personal style and having a stylish watch is a major part of this. Donna Karen watches are some of the most fashionable designs that can complement any look.

Find out more about Donna Karan and her new range of DKNY Watches or other designers ranges such as Diesel Watches.

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